Web Development And Web Design Have A High Return On Investment
The reason this is true for web development is because software innovation streamlines your business operations and reduces costs. With innovation, your business gains a competitive advantage in offering more features over competitors who don't. You also end up being more profitable because you don't have as many labor costs as you did before. In some cases, this innovation is what distinguishes a profitable business from one that isn't. For example, in the wholesale-retail industry we've seen many wholesalers who haven't used technology enough to streamline their retailers' operations. Especially when there's a drop-ship agreement between the two, the retailer often doesn't have the real time product inventory status for each item. There is no link between the wholesaler's inventory database to the retailer's inventory database when there should be one. This often causes a customer to purchase the same product from different retailers repeatedly just to find out that the product is out of stock at the wholesaler. In this case, all the retailers and the wholesaler have the burden of customer service for each transaction with a loss to be made. This drives customers away from your business because it's a disappointing and time-consuming experience. The customer may not be patient enough to wait for new stock and might settle for a substitute product you don't sell. There's viable solutions to fix these problems especially for wholesalers who have more control over this issue. This is just one example of the many many ways you could streamline your costs.
Further expanding on this industry, another problem is many wholesalers and manufacturers, who drop-ship, don't have automated ways of receiving orders from their drop-ship retailers. This means that for every order a retailer gets, the retailer must either email the order or place the order directly on their vendor's website. This is a time consuming process and to make matters worse, it often results in order errors with this manual transmission causing losses and customer dissatisfaction. Fortunately, there are ways to automate such transmission with or without your vendor's help. However, getting your vendor to work with you is usually the best route. Of course when your customer's order ships, which could be at any time, it's usually a good practice to get their tracking number to them. As you can see, depending on your industry, labor costs can easily exceed profitability.
Web design also has a high return on investment. The image your business conveys to your customers through graphic design becomes your brand. It's the visual impression they think of when they hear your name. Your website design, and not just your product, is responsible for converting visitors into buyers. If your website looks unprofessional, unremarkable, a clone of others, or untrustworthy, your visitor will quickly skip to your next competitor. When you can easily spend $100 per day in marketing, $500 to $1000 for a web design investment for the next 10-15 years is practically negligible. At $36,500 per year or $365,000 per decade, your marketing expenses will dwarf the costs of web design. And a design revision after you've gained more experience in what converts to customers might be exactly what you need to shave off these marketing dollars.
Of course, we must keep in mind that you must spend within reason for you to get a high return on your investment when you hire digital professionals. Fortunately, there's no shortage of web professionals. You'll just have to find one within your budget that you like the work of. No matter what exact amount you end up spending on the work to be done, what really counts is the actual return on your investment. With the numbers above, you are better off spending $5000 on a redesign and getting a 10% reduction in marketing costs than you are spending $500 and no reduction in marketing costs. With a 10% reduction, you spend $3650 less per year on marketing and you will break even on your investment in less than two years. That said, we aren't suggesting that that is the amount you need to budget for. It is just an example supporting the idea that the final numbers are the key and not just the total price paid for a particular job.
Since 1999, we have provided the highest available service to many small businesses at reasonable web development rates. Many of our long time customers enjoyed top search engine rankings for over a decade with great returns on their investment. Their good returns are from a mixture of web development, design, and search engine optimization SEO. If you are considering having work done on an existing site or for a new one, contact us to get our feedback free of charge. There is no obligation and you might get some free advice along the way.
Currently, we are primarily a Microsoft development shop developing on the ASP.NET and ASP platforms with SQL Server databases. If you have a site built on a different platform, we still may be able to help you. We have a long track record of working in the e-commerce field, and we have a lot of good advice for companies in that field. E-commerce is a 24 hour/ 7 day a week business requiring reliable software and hardware to maintain availability for your customers, search engines, and your business partners. We do work in other fields other than e-commerce too and can bring the lessons we've learned in e-commerce to benefit your company.
Feel free to contact us to discuss your business's internet development requirements. We'll be happy to discuss your project with you and provide rates and quotes to complete your project.
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Skills and tools we work with
ADO.NET, MS SQL Server & SSMS, SQL, TSQL, Stored Procedures, Entity Framework
HTML5 & CSS, Responsive Web Design
jQuery, Ajax, AngularJS, Windows Script Host
IIS, FTP Server, DNS Server, Windows Firewall
Visual Studio, Dreamweaver
Fireworks, Photoshop, Flash
Credit Card Processing, PCI-DSS
Azure, Google Cloud
would like to thank you for the very creative and highly functional
website that you designed for our company, Leathertree Inc. I'm certain
that the professional design and the ease of perusing the site and
placing orders has made a significant contribution to the success
of our company. We did a lot of investigating and asking for bids
before we chose Etched Web to create our website and I must say that
your prices were more than fair. It was a pleasure doing business
with you Roger. Your integrity and quest for excellence is very refreshing
in the realm of website design. We will certainly recommend you every
chance we get.
Thank you again.
I just wanted to thank you for all of your hard work in creating this
website for me. My sales this year are 6 times what they were last
year and that could only be done thanks to the efficiency of this
site. I receive emails and phones calls daily complimenting me on
the beautiful site and that is just the front end. The back end is
even better! You have saved me thousands of dollars in web costs by
creating a site I can manage myself. It is easy to use and functions
flawlessly. In addition, your hosting has also been more than I could
of hoped for. I have been up 100% of the time and that is unheard
of from my past experience. I can't thank you enough!
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